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Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation and selection of market-oriented competitive position that contributes to the company's goals and marketing objectives.
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Digital marketing strategy and planning Toolkit This toolkit contains 14 resources. Digital strategy guide; Amazon’s business. The Most Innovative Marketing Campaigns of The Marketing Hall of Fame: The Very Best Campaigns of It's getting that time of year when the nights draw.
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